Birds Eye® Taps Kids to Shake Up America's View of Veggies
Birds Eye® is the first company to go straight to the source, kids, to change the conversation about vegetables and inspire the next generation to love their veggies. To help reach this goal, we've aligned with Nickelodeon, the number one entertainment brand for kids, and iCarly's Jennette McCurdy as our veggie-loving ambassador. Together we're empowering kids' culinary creativity and encouraging them to share their veggie inspiration with other kids through the "iCarly iCook with Birds Eye" initiative at Nick.com/BirdsEye. Beyond this partnership, Birds Eye has pledged a three-year commitment to the Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to end the childhood obesity epidemic. The First Lady has lauded Birds Eye's innovative approach to inspiring kids and helping support moms, saying she is "proud that Birds Eye and the Partnership for a Healthier America have come together to make the healthy choice the easy choice for families."
© 2012 Viacom International Inc. All Rights Reserved. Nickelodeon, Nickelodeon iCarly and all related titles, logos and characters are trademarks of Viacom International Inc.
Let's Feed Kids Better in America
We're passionate about vegetables. We believe everyone should have access to them at any time, especially our kids. That's why Birds Eye® teamed up with Share Our Strength® to create the "Feed Kids Better" campaign. We believe that inspiring kids' taste for vegetables is one step toward helping them lead healthy lives.
Share our Strength®, a national nonprofit, connects children with the nutritious food they need to lead healthy, active lives. Through its No Kids Hungry® Campaign, Share Our Strength is ending childhood hunger in America by 2015. Visit Strength.org to get involved in the No Kid Hungry Campaign.