Yes, frozen vegetables are as
as fresh vegetables

1Sourced from Local Farmers

Birds Eye® veggies are not processed. They are grown with care by real farmers. Our farmers carefully select only the best, highest-quality vegetables.

2Picked at the Peak of Freshness

Our veggies ripen in the field until they are picked at their peak, unlike many fresh vegetables that ripen on the way to the grocery store. Our veggies contain no artificial colors or artificial flavors.

3Flash Frozen to Lock In Nutrients

Birds Eye vegetables are flash frozen within hours of harvest, locking in their nutrients. The cold temperature preserves their quality, keeping them just as they were when they were first picked, without the need for preservatives. In fresh vegetables, nutrients are lost in shipping and shelving.

4In Season All Year

Frozen vegetables are always in season, which makes nutritious meal planning a snap. Even better, our flash-frozen veggies taste as fresh as they did the moment they were picked.

Less Waste.
More Yum.

As much as 40% of our food supply is discarded each year. Frozen foods last longer than fresh, so you can use what you need and save the rest for later.

Crowd-Pleasing and Ready in Minutes

Easy to prepare. Easy to serve. More delicious. More delightful.

Our Roots

Meet Clarence Birdseye, a visionary who changed the way America eats vegetables. He invented frozen foods as we know them today. The rest, as they say, is Birds Eye history.


Our values are rooted in sustainable practices that nurture nature like it nurtures us.