We believe it’s our earthly duty to protect the lands that feed us.

Responsible Growing

We support our farmers' efforts with irrigation water conservation to reduce usage and enable reuse of post-use water. We also work together to treat only specific parts of their fields with fertilization, avoiding unnecessary costs and the potential environmental impact of spraying entire fields.

Birds Eye® has invested in technology in the fields that enables us to communicate directly with our plants. This allows us to time harvesting with our production schedule, so that we pick our vegetables at peak ripeness and transport them directly to our plants that are ready to receive, wash, and freeze them all within a few hours. This process conserves water and energy, while locking in important nutrients and great taste.

From Field to Table

Birds Eye veggies ripen in the field—not on the truck. We pick our vegetables at the height of nutritional value. Our farmers carefully select only the best, highest-quality vegetables, and they are flash frozen within hours to lock in that freshness. Birds Eye veggies are as nutritious when they hit your plate, as the day they were picked.

Our Roots

Meet Clarence Birdseye, a visionary who changed the way America eats vegetables. He invented frozen foods as we know them today. The rest, as they say, is Birds Eye history.

Frozen
vs. Fresh

Our farmers select only the best—ripe veggies, flash frozen hours after they’re picked.